As web developers, we rarely have the opportunity to show off all our skills, and many a nice project is not suitable as a reference because we were only part of a large team. Hobby projects, on the other hand, often fail to develop their potential freedom and creativity due to a lack of time and priority. This makes the website I would like to present here, KleiderOrdnung.Berlin, all the more unusual in many respects.
One of the goals of my wife Tina Steinke’s sustainable fashion consultancy is the idea of “slow fashion” as an alternative to fast-paced mass fashion consumption. That’s why we also took the necessary time to work on her new website, commissioning experts with graphic design, photography and copywriting and gathering feedback from friends and customers.
Sustainable Fashion and Technology
If you are interested in web design, WordPress and other technological details, I recommend An Exceptional Portfolio Project in my DEV blog. In the end, it is simply a beautiful website that is also as accessible as possible, barrier-free, quick to load and environmentally friendly and can be easily changed and expanded by the provider itself. This should actually apply to all websites. How beautiful and inspiring the Internet would then be!
Combining aesthetic details with technical requirements is not always easy, so I would like to thank several people for their support. Ina Nixdorf made a responsive design that combines pastel colours with the contrast level required for readability. My friend, web developer, and artist Andy Weisner (Retinafunk), among other things, helped us with inspiration and feedback in the implementation of moving decorations, just as many other colleagues, customers and friends contributed to the success with an open eye and honest words.
This all happened in parallel with the development of the actual start-up, which was also constantly changing and being adapted to the ideas and wishes of the customers.
Slow Fashion and Sustainable Fashion Consulting
But what does sustainable fashion mean and what can we expect from advice? Style instead of fashion and recycling instead of throwing away: buying less new, preferring environmentally friendly production, considering second-hand and clothes swaps and rediscovering and recombining your own favorite clothes. Tina also helps people tidy up their closets so that old treasures are brought back to light and matching outfits are ready to hand. She describes herself as a pearl diver who finds particularly suitable pieces both in her customers’ homes and at flea markets and fashion stores.
Curious? See for yourself: kleiderordnung.berlin
German version of this post: Eine schöne Website für eine nachhaltige Modeberaterin.
